Academic to Consultant: A Pilot Study on Sport Marketing Research
نویسندگان
چکیده
The purpose of this pilot study was to determine the level of consultancy currently taking place between Sport Management faculty and their respective athletic departments. The subjects of the study were Directors of Marketing of athletic departments within universities that offer Sport Management programs (N=201). A list of universities offering Sport Management programs in the United States was retrieved from the North American Society for Sport Management (NASSM) website. A link to an online survey was distributed to the Directors of Marketing via email. Fifty-four useable responses were received for a response rate of 27%. Results of the pilot study, discussion, and future research on Sport Management consultancy are provided.
منابع مشابه
The Role of Digital Marketing in University Sport: an Overview Study of Higher Education Institution in Croatia
Th e importance of student sport activities within the structure of academic development is arguably signifi cant. However, university sport is one of the elements of academic development that is not represented adequately as a research subject on a global scale in both scientifi c and professional environments alike. Along with the global growth of university level education based on the rise ...
متن کاملGreen Marketing and Its Impacts on Consumer Behavior in Sports Shops
The aim of this study was investigation of green marketing and its impacts on consumer behavior in sports shops in East Azerbaijan province of Iran. The present study is functionalized by objectives and done by field. The study statistical society was sports shops in East Azerbaijan and 210 samples were chosen randomly according to Morgan sampling method and 196 questionnaires were collected ...
متن کاملThe Effects of Social Marketing Interventions on Physical Activity Promotion Among the Elderly Based on Andreasen Criteria: A Narrative Review
Background:Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a non-profit manner. The main purpose of this study is to examine the effectiveness of social marketing on changing the physical activity of the elderly. Second, this study seeks to determine the extent to which Andreasonchr('39')...
متن کاملGreen Sport Marketing Mix on Sportswear Consumers Purchasing Behavior
The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...
متن کاملDesigning the Model of Role of Relationship Marketing on Brand Personality in Football Premier League Clubs in Iran (Case Study: Siyah Jamegan Cultural Sport Club in Mashhad)
This study aimed at designing the model of role of relationship marketing tactics on brand personality in football premier league clubs in Iran (Siyah Jamegan club). The study was descriptive-analytical conducted as a field. The statistical population included all fans of Siyah Jamegan sport club in Mashhad (2016) (N=295). In order to achieve the research aims, modified scale of relationship m...
متن کامل